Content Marketing AssessmentStep 1 of 22 - Information4%OBJECTIVE This assessment helps you identify your current content marketing processes and progress. At the end you will receive a score and a roadmap to take your content marketing to the next level.CONTENT MARKETING Content marketing is the most cost-effective tool for your business, especially in a recession. An effective plan starts with strategy and consistency. This assessment will help you identify the gaps in your strategy and how to fix it.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.StrategyThis section will identify your content marketing strategy and the missing elements.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Strategy(Required)I have identified my avatar and the content they are consuming. 1 2 3 4 5StrategyThis section will identify your content marketing strategy and the missing elements.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Consistency(Required)I have a clear documented goal and a roadmap. 1 2 3 4 5StrategyThis section will identify your content marketing strategy and the missing elements.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Systems in Place(Required)I have a documented process for creating and managing content. 1 2 3 4 5StrategyThis section will identify your content marketing strategy and the missing elements.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Budget Allocation(Required)I have allocated a budget for content marketing. 1 2 3 4 5StrategyThis section will identify your content marketing strategy and the missing elements.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Branding Guidelines(Required)Have you identified your avatar and the content they are consuming? 1 2 3 4 5StrategyProductionThis section will identify your systems for the production of branded content.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Create Consistency(Required)I have a team or preferred vendor to create consistently branded content. 1 2 3 4 5ProductionThis section will identify your systems for the production of branded content.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Distribution of Content(Required)I have a team or preferred vendor to market the branded content. 1 2 3 4 5ProductionThis section will identify your systems for the production of branded content.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Branding Templates(Required)I am tracking the data and results for a clear picture on what’s working. 1 2 3 4 5ProductionThis section will identify your systems for the production of branded content.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Measurement(Required)I am optimizing my content for SEO and Search Volume Optimization. 1 2 3 4 5ProductionThis section will identify your systems for the production of branded content.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Optimizations(Required)I am proud of the content we create and it represents my brand accurately. 1 2 3 4 5ProductionRevenueThis section will clarify your revenue goals through content marketing.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Traction(Required)My content marketing is generating leads. 1 2 3 4 5RevenueThis section will clarify your revenue goals through content marketing.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Conversions(Required)I have a clear CTA on all of my content that leads to a conversion metric that I can easily track. 1 2 3 4 5RevenueThis section will clarify your revenue goals through content marketing.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Conversions(Required)My sales force has a well tested, carefully scripted sales process and their activities are fully tracked so conversion rates and actual results can be assessed on an on-going basis. 1 2 3 4 5RevenueThis section will clarify your revenue goals through content marketing.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Sales Process(Required)I am clear on the ROI from my marketing efforts and can track the revenue based on the channel. 1 2 3 4 5RevenueThis section will clarify your revenue goals through content marketing.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Sales Management System(Required)I have a budget allocated for marketing. 1 2 3 4 5RevenueMarketingThis section will identify your marketing plans and goals.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Web Presence(Required)My website set up for incoming traffic and has Google products installed to track the data. 1 2 3 4 5MarketingThis section will identify your marketing plans and goals.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Conversions(Required)I have landing pages with payment links set up on your website. 1 2 3 4 5MarketingThis section will identify your marketing plans and goals.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Social Media(Required)I am currently using social media consistently. 1 2 3 4 5MarketingThis section will identify your marketing plans and goals.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Optimizations(Required)I am currently leveraging podcast guesting for visibility. 1 2 3 4 5MarketingThis section will identify your marketing plans and goals.INSTRUCTIONS Review each question and give your business a score from 1 to 5 based on how strongly you agree with the statement, 1 being the lowest.Podcasting(Required)I am currently leveraging a podcast for my business. 1 2 3 4 5MarketingYour ScoreFull Name(Required)Email(Required) Company Name(Required)Website(Required)LinkedIn PageInstagram PageTwitter PageFacebook PageWhat is your biggest pain point in your content marketing?(Required)What platform are you getting the best results from?(Required)Would you like us to offer solutions that work within your budget?(Required)
